Evan Biddell Talks About Upcycled FashionPosted by: Nicki Merz on March 31, 2017 / 10:56 AM
It’s no secret that the global Fashion industry is wasteful. In fact, it’s the second most polluting industry in the world next to Oil. The average North American discards around 81 pounds of clothing per year, and that scary number. What’s even more shocking is that within a year of being made, three-fifths (3/5) of clothing produced ends up in landfills.
Events like Vancouver’s Eco Fashion Week aim to bring awareness to these issues and help promote the movement of upcycling. Returning for its 12th season, the Vancouver-founded event highlights the importance of moving towards a sustainable textile industry and celebrate today’s most innovative fashion!
But what exactly is upcycled fashion?
Simply put, upcycling is the process of making something new and improved from old and used items. It goes beyond reusing and recycling by building upon the original materials. The outcome is a new, handmade, eco-friendly, and one-of-a-kind piece.
So, what does it look like?
Many designers are bringing upcycling to life, including Evan Biddell. Winner of Project Runway Canada Season 1, Biddell has transformed second-hand clothing from Value Village into a fully realized fashion collection. Value Village by Evan Biddell (VV by EB) just debuted at Toronto Women’s Fashion Week and features 81 pounds of repurposed and upcycled garments.
In an interview with Goldie, Biddell gave some insight on what inspired VV by EB.
“Rock & Roll. It’s going to be loud and hard-hitting. We wanted to create a memorable show and be loud as a voice for the cause.”
And he shared a little bit about what textiles are being used in the collection.
“Weight was a factor. Heaviness. Leather, suedes.”
As to what inspired Biddell on this project and the opportunity to work with Eco-Fashion week…
“I was born into it… I grew up shopping at Value Village. You know, everyone wanted those track jackets in the late ‘90s and you’d get them at Value Village… I started making clothes when I was sixteen or seventeen.”
VV by EB is a perfect example of how the textile industry is finding innovative solutions in sustainable fashion, which has become more important than ever in today’s fast fashion world.
To learn more about Evan Biddell’s collection and the excitement of upcycling, join us at
The 81lb Challenge – Value Village by Evan Biddell will be on display at the Museum of Vancouver from March 30 - April 17